What is a trademark?

A trademark is a specific image, logo, symbol, name, word, or combination thereof used to identify and distinguish the source of goods or services. Trademarks are important tools for companies to establish identity, reinforce brand image, protect rights, and promote business development in the market. Trademarks have multiple representative meanings in business:

• 1. Source identification: The primary purpose of a trademark is to identify and differentiate the source of goods or services. When consumers see a specific trademark, they should be able to immediately recognize that the goods or services are provided by a specific company. 

• 2. Brand identification: Trademarks are key elements in establishing brand identification and brand value. A unique and easily recognizable trademark can help companies differentiate themselves in the market and establish a unique brand image. 

• 3. Quality and trust: A successful trademark is often associated with the quality and credibility of goods or services. Consumers may choose goods or services based on brand memory and trust. 

• 4. Legal protection: Trademark registration provides legal protection, preventing other businesses from using similar marks to confuse consumers and helping maintain the uniqueness of a brand. 

• 5. Market differentiation: Trademarks can help companies differentiate themselves from competitors in the market. This is important for establishing market share and attracting target customers. 

• 6. Value and asset: A successful trademark can become part of a company's value and a tangible asset. Sometimes, a trademark with strong brand value can be the most valuable part of a company.